These days, boot camp classes are everywhere. Offering HIIT workouts with minimal equipment, they often bill themselves as the easy answer for people trying to figure out how to lose weight quickly and effectively.
There is one question on the lips of those who see adverts for this type of fitness class. Do they actually work as well as they claim to?
In short, yes. Once you get past all of the marketing hype and sales talk behind the product, a boot camp is merely offering advice which has existed in gyms worldwide for over twenty five years. Simply put, it's nothing new or ground-breaking.
If you walk into any well established gym these days you will see countless people applying the basic science of a boot camp workout to their gym session. High intensity circuits which incorporate both cardiovascular exercise and resistance training will cover all the bases you could hit at a boot camp.
So if it's advice which has existed for years already, why are boot camps often billed as miracle weight loss solutions? Quite simply, it all comes down to marketing. By giving something a catchy name and making outrageous claims about the results you can achieve, you'll undoubtedly have something which appeals to a lot of people. This marketing tends to be misleading in a lot of cases, as it's often aimed at individuals who have never exercised before, with promises of instant results.
While the general marketing behind boot camps tend to be quite misleading, the theories the style of training is built upon are actually very solid. Any high intensity interval training workout is going to get your blood pumping and your heart reaching the upper scales of it's ability. This will lead to weight loss and will improve your fitness. If you incorporate resistance training into the routine, which most trainers do, then you will also notice an increase in strength, too.
Make no mistake about it, there is no miracle formula at it's root. Despite all of the claims about instant fat loss and promises of increasing your fitness by 200%, the workouts themselves are basic, primal affairs which often stick to the old classic moves. In most cases you don't need any equipment at all.
The biggest problem boot camp classes face is customer retention. While some of this comes down to the fact that they often target their marketing efforts at individuals who are looking for a quick fix, who therefore quit quite fast, there is also a problem with people who actually see results. It doesn't take long for an individual who is serious about his or her fitness to realize they could get just as good a workout without paying for a class. This is why boot camps begin hyping up the group atmosphere they offer, trying to get members to work together as a team in a bid to keep them coming in.
Ultimately, boot camps are a mixed bag. While the science behind their HIIT workouts is sound, if you ask a boot camp trainer how to lose weight you're not going to get a miracle answer and the marketing behind the whole gimmick often discredits it's product. While you could certainly get the same physical results by yourself, if you place a huge importance on working out in a group atmosphere then boot camps could be just what you're looking for.
There is one question on the lips of those who see adverts for this type of fitness class. Do they actually work as well as they claim to?
In short, yes. Once you get past all of the marketing hype and sales talk behind the product, a boot camp is merely offering advice which has existed in gyms worldwide for over twenty five years. Simply put, it's nothing new or ground-breaking.
If you walk into any well established gym these days you will see countless people applying the basic science of a boot camp workout to their gym session. High intensity circuits which incorporate both cardiovascular exercise and resistance training will cover all the bases you could hit at a boot camp.
So if it's advice which has existed for years already, why are boot camps often billed as miracle weight loss solutions? Quite simply, it all comes down to marketing. By giving something a catchy name and making outrageous claims about the results you can achieve, you'll undoubtedly have something which appeals to a lot of people. This marketing tends to be misleading in a lot of cases, as it's often aimed at individuals who have never exercised before, with promises of instant results.
While the general marketing behind boot camps tend to be quite misleading, the theories the style of training is built upon are actually very solid. Any high intensity interval training workout is going to get your blood pumping and your heart reaching the upper scales of it's ability. This will lead to weight loss and will improve your fitness. If you incorporate resistance training into the routine, which most trainers do, then you will also notice an increase in strength, too.
Make no mistake about it, there is no miracle formula at it's root. Despite all of the claims about instant fat loss and promises of increasing your fitness by 200%, the workouts themselves are basic, primal affairs which often stick to the old classic moves. In most cases you don't need any equipment at all.
The biggest problem boot camp classes face is customer retention. While some of this comes down to the fact that they often target their marketing efforts at individuals who are looking for a quick fix, who therefore quit quite fast, there is also a problem with people who actually see results. It doesn't take long for an individual who is serious about his or her fitness to realize they could get just as good a workout without paying for a class. This is why boot camps begin hyping up the group atmosphere they offer, trying to get members to work together as a team in a bid to keep them coming in.
Ultimately, boot camps are a mixed bag. While the science behind their HIIT workouts is sound, if you ask a boot camp trainer how to lose weight you're not going to get a miracle answer and the marketing behind the whole gimmick often discredits it's product. While you could certainly get the same physical results by yourself, if you place a huge importance on working out in a group atmosphere then boot camps could be just what you're looking for.
About the Author:
Writer Bio: Russ Howe PTI is the UK's most followed personal trainer. He has taught thousands of gym members how to lose weight , introducing many to hiit sessions for the first time.
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